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Author page: Ingyu Oh

Cracking the Code of Pop Culture: insights from Japan and Korea

Japanese pop culture first captured global attention in the 1950s, when postwar melodramatic films found international audiences. But its true global breakthrough came in the 1980s with the rise of manga and anime. Today, Japan remains a powerhouse in global pop culture, thanks to its thriving manga, character, and gaming industries. In contrast, South Korean…

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